If you’re like most marketers, you’re looking for ways to reach new customers while getting more mileage out of your current social media and content marketing efforts. And, like most marketers, you’ve heard of influencer marketing but have so much on your plate that you don’t have hours to spend researching it.
We understand. Let us help break it down for you.
During Monday night's live broadcast of @TheGRAMMYs, @GwenStefani and @Target shot the first ever LIVE music video. The results? In the first 36 hours since airing, Gwen Stefani's Vevo YouTube channel had a 5.7 million network reach and 4.2 million Tweets. Now that's some killer content (marketing)!
Why are some musicians so great at filling concert halls, selling merchandise and driving word-of-mouth about new releases? It’s really a simple answer: They work hard to make their social media networks and most engaged fans work hard for them. Anymore, relying upon the fan club to be your biggest brand ambassadors no longer does the trick.
The Super Bowl, also known as the Olympics of advertising, occured over a short four hour time period last night and this year's line-up of Super Bowl ads did not disappoint.
Pokémon’s "Train On" and Hyundai’s "First Date" had the best online performance during the Super Bowl, according to an exclusive study of game-day spots conducted for Campaign US by video analytics firm VizSense.
