During Monday night's live broadcast of @TheGRAMMYs, @GwenStefani and @Target shot the first ever LIVE music video. The results? In the first 36 hours since airing, Gwen Stefani's Vevo YouTube channel had a 5.7 million network reach and 4.2 million Tweets.  Now that's some killer content (marketing)!

View the video here.

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