If you’re like most marketers, you’re looking for ways to reach new customers while getting more mileage out of your current social media and content marketing efforts. And, like most marketers, you’ve heard of influencer marketing but have so much on your plate that you don’t have hours to spend researching it.

We understand. Let us help break it down for you.

Influencer marketing is more than a buzzword; it’s one of the most cost effective forms of B-to-B and B-to-C marketing and it’s increasingly proven to drive more than twice the sales of paid advertising. Why? Consumers are overwhelmed by the amount of marketing messages coming at them on a daily basis, so much so that they are making a concerted effort to tune them out. As a result, targeting and leveraging the power of influencers is a way to amplify marketing messages and cut through the clutter.

Being a relatively new marketing discipline, you may be a little unsure of the necessary steps to take in implementing an influencer marketing program. Here are the three primary steps of a very critical element of influencer marketing: influencer engagement.

Step One: Discover

Identify your influencers. We recommend using analytics and tracking tools to make the process more efficient and effective.

  Step Two: Evaluate and Plan

Prioritize your influencers, starting with the most credible voices, and plan your approach.

Step Three: Communicate

Reach out TO influencers with the ultimate goal of communicating THROUGH influencers so you can leverage their credibility to drive awareness and action across a broader audience.

Of course, the ultimate goal is to turn influencers into advocates so they can, essentially, become partners in your marketing efforts. For this reason, VizSense's platform and services take the discovery process a step beyond by also identifying influencer-advocates, or those with the shortest runway for creating the greatest impact from the beginning, giving marketers an edge so they can get farther, faster.

While there’s much more we can and will share about influencer engagement, we’ve created an eBook to provide high-level details behind the three main steps in developing a successful influencer engagement program. These are steps our team has used when providing insights and strategic services for clients like Silent Circle, VEVO and M&C Saatchi Worldwide, and functionalities we’ve built into our web and social content analytics and tracking platform. 

We know you’ll agree that we’ve simplified the process of discovering your best influencer opportunities, evaluating your influencer data and planning the right approach so you can communicate to engage and mobilize influencers more effectively.

We encourage you to click on the image below, download our free eBook and join the growing number of visionary, smart marketers who are tapping into the power of true influencers to drive more awareness and sales.

Dowload now to get started! 

To learn more about how VizSense is solving and simplifying the influencer marketing conundrum for today's most visionary brands, corporations and agencies, and to receive a tree trial subscription to VizSense's social content analytics platform, contact us here.