VizSense Insights

I just returned from speaking at the Chief Marketing Technologist Exchange conference where I had the opportunity to listen to and meet with several martech industry leaders while there -- people like the @chiefmartec himself, Scott Brinker, who is not only an influencer but a super smart creative who is a masterful blend of Picasso’s perspective and Edison’s utility, and leaders from McDonald’s, Netflix, HP and more.  Throughout the conference, one message was clear: To be effective today, you must be holistic in perspective and utility.

Global venture capital/private equity news source, Finsmes, investment research firm, Morningstar, and Pivotl, publisher of global news specific to cutting edge tech trends and disruptive tech, published news today about Texas startup, VizSense, raising a funding round from Perot Jain, LP. 

Size is relative to whatever you are talking. Now pull your mind out of the gutter and think about the question from a marketing standpoint. Lots of companies (and their agencies) are looking for new audiences and expanded networks for sharing their content in hopes of creating a reason and desire to buy their product. Consequently, brands are embracing influencer marketing as they realize the power of an influencer’s social media share and the impact it can have across their network.

Perot Jain, LP, has chosen to invest in data analytics firm, VizSense, capping off a six month anniversary that coincides with the announcement of a relationship with the world's leading music video and entertainment platform and the release of its latest feature: unique URL tracking. The new tracking function allows companies to track the spread of content with any unique URL through the VizSense SaaS platform, broadening the opportunity for content creators and curators to find actionable insights they need to grow their presence and revenue. 

The new Star Wars movie is out, spoilers abound and light sabers are 
being sighted from Beijing to Boston. At VizSense, we’ve been tracking
Star Wars trailers, collecting who is sharing and identifying which fans
“use the force” to reach millions. As our servers crunched the 100 million
plus social media interactions, it began to feel as though we were taking
direct fire from the Death Star. However, we made it through and found a
new legion of Star Wars fans that George Lucas should hire.

In my last post, I wrote about superfans -- avid, engaged, passionate
and supportive fans who can drive brand equity. As you may remember, these passionate advocates are one of a brand’s best opportunities for creating new audiences, awareness and sometimes, new revenue streams.