Why are some musicians so great at filling concert halls, selling merchandise and driving word-of-mouth about new releases? It’s really a simple answer: They work hard to make their social media networks and most engaged fans work hard for them. Anymore, relying upon the fan club to be your biggest brand ambassadors no longer does the trick. 

Don’t get me wrong, the fan club is critical, but they sought you, the musician, out – they’re your active, engaged fans. But what about the fans who are talking about you online but haven’t taken the next step to join your fan club or, better yet, aren’t even aware that there is a fan club?

And what if you don’t even have a fan club (yet)???

Well, you may not need it, at least not formally. The fans who aren’t in the fan club are the best opportunity to reach new fans, audiences and drive incremental revenue…and finding those fans is easier than you think.

Smart musicians today use social media to engage and grow their fan base, but the smartest musicians use the power of Big Data analytics to find the hidden influencers, credible voices and superfans, among them. And country music’s Phil Vassar (@philvassar) is one of those.

Using the hashtag #noPHILTER, musician and singer-songwriter, Phil Vassar, is also known for “doing life” with his fans across his social media channels, sharing parts of his travels and experiences, sharing his fan’s posts and even using Twitter to seek out song requests that fans want to hear at his 130+ shows a year. But what many don’t know is how Phil and his team use VizSense to identify new fans and find the most powerful, credible voices who are capable of creating the greatest network reach for his messages and content.

When we asked Amy Millslagle of Phil’s management team to share what she loves about VizSense, here’s what she said:

“When you hear music, you get the complexity of every note carefully orchestrated to be delivered in a beautifully simple sound. When looking for analytics that help identify new and hidden fans, VizSense has done the same thing. They take a lot of online data points and tweets and turn them into easily digestible insights that are visual and easy to understand and act upon.

VizSense helps us discover new fans, gain insights to better target social media messages and reach the credible voices who promote our music, concerts and other properties.”

As the Phil Vassar team shows, it doesn’t take a data analyst to leverage the power of Big Data analytics through VizSense. Oh, and we couldn’t have said it better ourselves.

To learn more about how VizSense helps marketers harness the power of Big Data analytics and influencer marketing to identify and activate their advocates to improve revenue and profit, visit us here.