The Super Bowl, also known as the Olympics of advertising, occured over a short four hour time period last night and this year's line-up of Super Bowl ads did not disappoint.

As Campaign US reported earlier today, VizSense analyzed 65 Super Bowl ads to track online performance of commercials as viewers shared their favorite spots across their social networks.

While there's a deep bench of analytics that VizSense can track, network reach performance is one of the most critical success metrics. Why? The sharing of online videos is an insight into the level of interest, conversation and engagement that consumers have with and around a brand. The level of excitement and sharing taking place last night revealed some incredible successes on the part of brands and industry categories.

Here's our initial rundown of last night's winners from a brand advertisement and category standpoint.

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