VizSense Insights

As we talk with customers each day about their marketing goals and social media activities, we're constantly reminded of just how confusing the marketing space has become and how many new phrases and buzzwords we now contend with on a daily basis. Back when I started my career in marketing and advertising, the definitions were much simpler and largely based in “push” methodologies. Today, it’s more complex and “pull” methodologies have grown in importance as 82% of Americans ignore online ads and 50% of Europeans and Americans will be blocking them altogether by 2018.

Are you a marketer interested in learning more about cutting-edge technologies to help you produce more innovative content? Or maybe you're curious about the latest news and innovations coming out of the media and entertainment industry -- for free?

At the 2016 MarTech: The Marketing Technology Conference last week, conference founder and editor of ChiefMartec.com, Scott Brinker, unveiled his most recent Marketing Technology Industry Supergraphic which included VizSense.

In just over eight months since launching the company, VizSense has been recognized as one of a small number of marketing technology solutions in the Influencers category of Brinker's Marketing Technology Capability Cluster, Social and Relationships. 

I just landed back in Dallas from a whirlwind three days at MarTech: The Marketing Technology Conference in San Francisco. As usual, the insights shared at Scott Brinker’s conference did not disappoint.

Whether you were able to attend the conference or not, here are my six takeaways for visionary marketers like yourself. 

I don’t know Jack Dorsey or anyone else at Twitter. I don’t own Twitter stock. In fact, while these tech pioneers were working kinks out of lines of code in 2006, I was in a 3rd world country that made Tijuana look like Monaco, doing counter-terror operations. Nonetheless, I believe in the idea. I believe in the product. I believe in Twitter. Why?