The term ‘influencer’ has grown in popularity with the advent of social media. However, like many other ubiquitous terms (see Cyber-Terrorism and Irregular Warfare), marketing professionals are confused, segmented, and in many cases losing out on some really big opportunities due to the lack of truly understanding what a key influencer is, and how they can impact their brand/product.
Knowing what makes a video “Viral” is important. Knowing “who” can be more important. A lesson to learn for Carl’s Jr.
Some experts claim it is the content that is king. And others the brand/product. In the case of Carl’s Jr. Super Bowl XXIX advertisement, “Au Naturel” featuring Charlotte McKinney and the restaurant’s introduction to the All-Natural burger, it appears to be a toss-up on what created the viral spread of the commercial?
Everyone wants to have a viral video.
Since you can’t always find a rollerskating cat when you need one, a former Navy SEAL and a marketing expert are working together to make virality easier to predict and replicate.
Jon Iadonisi, a decorated veteran, is the founder of Dallas-based VizSense, a paid service that allows businesses, personal bloggers and everyday users to track how their videos are performing online. Tad Perryman is executive director of the startup, which officially launched July 3.
A video made to be seen by five people. Five very special viewers. The rock band, Foo Fighters.
Rockin’ 1000 gathered one thousand musicians to record a video of the Foo Fighters song, “Learning to Fly” to capture the attention of the band and request a tour stop in their home town of Cesena, Italy. This video garnered over 18 million views on YouTube in one week’s time. That’s 36,000% times the number of intended viewers. If only the five intended viewers watched the video, would it have resulted in the same answer from the music group? Probably not.
Every year, Americans gather near parks and lakes to celebrate the nation’s birthday with extravagant displays of fireworks and patriotism.
Kaboom Town in Addison is one of the Dallas area’s biggest shows, drawing thousands of families and a number of sponsors and businesses cashing in on the crowds.
About 20 companies sponsor the Addison event, including Budweiser, State Farm Insurance and Coca-Cola. Kaboom Town is an evening-long celebration leading up a firework show, featuring performances from the 36th Infantry Division Band and the Dallas Wind Symphony and an air show from the Addison Airport.
