Everyone wants to have a viral video.
Since you can’t always find a rollerskating cat when you need one, a former Navy SEAL and a marketing expert are working together to make virality easier to predict and replicate.
Jon Iadonisi, a decorated veteran, is the founder of Dallas-based VizSense, a paid service that allows businesses, personal bloggers and everyday users to track how their videos are performing online. Tad Perryman is executive director of the startup, which officially launched July 3.