I don’t know Jack Dorsey or anyone else at Twitter. I don’t own Twitter stock. In fact, while these tech pioneers were working kinks out of lines of code in 2006, I was in a 3rd world country that made Tijuana look like Monaco, doing counter-terror operations. Nonetheless, I believe in the idea. I believe in the product. I believe in Twitter. Why?

Twitter is in a league of its own.

It’s meant to be PUBLIC. Tweeting is like yelling in a public square. There is no expectation of privacy (unless you protect your tweets). Twitter has already enshrined itself in the history books capturing some of the most profound human events this past decade. Events like the Arab Spring, the raid on Osama bin Laden’s compound and the discovery of water (ice) on Mars.  If Paul Revere had Twitter, he probably would have tweeted “The #British are coming!”, the message would have instantly spread across every village, he would have never been jailed, and few would remember his name.

Twitter enables quick, large-scale impact.

Reflecting on the most popular communication technologies throughout history, there is a clear correlation between technological advancement and user adoption. The radio took 28 years to reach 50 million people. The television took 13. Katy Perry reaches over 80+ million people every time she tweets. This unprecedented global coverage has changed the way we live, report news stories and even target robberies. Remember the 2011 earthquake in Virginia that affected many areas along the East Coast? Twitter users in NYC received tweets about the event 6 seconds before actually feeling the tremors.

Twitter is personal.

Whether it’s a news station or celebrity, we have a front row seat to one’s thoughts, opinions, expressions, desires, and interests. This information is public, open and free, much like the town square bulletin board. Furthermore, it holds us accountable for these personal statements—something politicians may not like, but a necessary aspect of a connected society.

Twitter provides valuable insights.

Because it’s the social network with the largest amount of public posts, brands can use it to more effectively learn, plan and target their marketing efforts. VizSense leverages the power of Twitter data to capture and analyze the Twitter universe on a daily basis. In fact, brands across diverse industries such as music and movies, public relations and advertising, telecom and tech, CPG and retail, government and nonprofit and more use VizSense for this reason. Our customers discover insights on their own through our analytics platform, while many pay us for our insights derived from online analytics and influencer conversations. For example, after analyzing the sharing of Shakira’s wildly popular YouTube videos across Twitter, we uncovered the strength of her following in Moscow, along with the key influencers who created the more sharing and network reach for these videos. The insights we provided allowed more effective event planning and uncovered new revenue sources.

Twitter isn’t going anywhere anytime soon.

While the #RIPTwitter hashtag hasn’t faded away, Twitter is here to stay and its size and global influence can’t be denied. As for our customers, they’re continuing to find value in Twitter because we show them how to use, interpret, leverage and understand the little blue bird.

To learn more about how VizSense is solving and simplifying the influencer marketing conundrum for today's most visionary brands, corporations and agencies, and to receive a tree trial subscription to VizSense's social content analytics platform, contact us here.