I just returned from hosting our Social Intelligence and Film panel at the NAB show in Las Vegas where a common theme among our panelists was the use of social media influencer data in the content creation and distribution strategy. According to the panelists, this year, advertising spending across social media has reached $23.68B and will reach $35.98B by 2017. Is it working? Not necessarily, at least not for the film industry that’s seen their profitability flatten in recent years.
Thanks to the rise of social media and online influencers over the past decade, independent filmmakers have made great progress in the funding, creation and distribution of movies. Three people on the forefront of this evolution are Hollywood producers and dealmakers, Billie Greif, Benjamin Friedberg, Roger Goff and Blake Boyd. They recently sat down with VizSense and attendees of the 2016 National Association of Broadcaster’s Show in Las Vegas to share their insight into what the big studios can learn from the independents, how online influencers have changed the face of the independent film industry and what’s next on the horizon for the movie industry.
In a previous post, I wrote about the insights and large-scale impact that Twitter provides. More than seven years after news of a US Airways plane landing in the Hudson River and the earthquake in China broke on Twitter, the social media network continues to take a front row seat with events like the recent earthquake in Ecuador, terrorist attacks in Paris, and the announcement of Beyonce’s latest project. Twitter sits at a critical crossroad in its state as a publically traded company: Either listen to Park Avenue “analysts” and traditional business perspectives demanding more users, or return to its roots and reinvent itself by exploring alternative revenue sources like I propose below.
On this 46th anniversary of Earth Day, one marking the signing of the historic Paris Agreement, VizSense tracked social media conversation and sharing around the promoter and coordinator of the Earth Day movement worldwide, The Earth Day Network, in the seven days leading up to Earth Day 2016.
Much has been written and said about the ROI of influencer marketing, to the point that 84% of marketers are using it in their marketing strategy this year. If you’re among the 84%, then you’ve implemented an influencer marketing program and are engaging influencers to help you promote your brand, product or service. Great! But how do you know it’s working? It may be awhile until you see an impact in product movement, subscriptions, etc. but there are other indicators of the success and failure of your influencer strategy. Here are four signs your influencer strategy may be on the road to failure:
